Other proposed concepts:

Our friends at American Express asked us to contribute a concept for a pocket folder that would be used to deliver all of the division's materials.

They knew that they wanted to communicate the four pillars of their group: stronger; more flexible; forward looking; and far from routine. However, all the past attempts to find imagery that was specific to the ideas, without conflicting with each other, proved difficult.

We thought if we could find a way to combine the four pictures into a globe we could suggest the synergy of the pillars and introduce the global nature of their business.